Starter
Essential tools for operations.
199PLN/month
- Menu management
- KDS
- QR menu
- Table management
Growth Tool · Marketing Tools
Send better offers, not louder messages.
TableMind Marketing Tools helps restaurants create targeted campaigns using guest profiles, order history, loyalty activity, reviews, reservations, app behavior, and customer segments.
✓ Targeted SMS & Email✓ Promo Code Engine✓ In-App Push Promos✓ Website Banners✓ Smart Upsell Triggers
CAMPAIGN STUDIO
Bella TrattoriaSELECTED SEGMENT
Lapsed lunch customers
Target Audience Size428 guests
Last Order Time30 to 60 days ago
Favorite Item ClassLunch bowls
Best Contact ChannelSMS (92% delivery)
Recommended Action15% off direct pickup
Step 1 of 5
Smarter CRM Marketing
Marketing works better when it knows who it is talking to.
A first-time guest, a loyal regular, a birthday guest, an inactive customer, and a delivery customer should not all receive the same offer.
TableMind Marketing Tools helps restaurants use CRM segments, loyalty status, order history, and guest behavior to create more relevant campaigns. Promote dishes, bring back inactive guests, reward loyal customers, increase direct orders, and measure what worked.
Campaign Operations
Turn guest data into restaurant campaigns.
Restaurants often market in a scattered way: a social post here, a discount there, a message sent to everyone, a promo code with no clear tracking.
TableMind Marketing Tools connects campaigns to real restaurant behavior. Create audiences from CRM, choose offers based on restaurant goals, send messages through supported channels, and track whether campaigns led to orders, bookings, redemptions, or repeat visits.
Traditional Way
Before TableMind
- ✕Random discount codes distributed without clear target segments.
- ✕Social media posts with limited reach to actual repeat visitors.
- ✕Campaign performance unmeasured, without tracking ROI conversions.
- ✕Sending same spam offer to regular guests as first-time ones.
TableMind Way
After TableMind
- ✓Audience targeting matches specific dietary or dining segments.
- ✓Direct-only promotions protect margins and avoid platform cuts.
- ✓Conversions and direct revenue tracked directly inside dashboard.
- ✓Automated birthday, win-back, and points reminders.
What is it?
What are TableMind Marketing Tools?
Marketing Tools are a set of restaurant growth features that help you create, send, and measure campaigns. They include promo codes, SMS, email, push notifications, website banners, app-only offers, upsells, and win-back engines.
Marketing Tools work best when connected to CRM, Loyalty Program, Direct Ordering, Restaurant Website, Own Restaurant App, Reviews, and Insights & Analytics.
Strategic Marketing
Random discounts are not a growth strategy.
REASON 01
Same offer doesn't fit every guest
Different guests behave differently. A lunch regular, delivery customer, VIP guest, and inactive customer need different messages.
REASON 02
Social media reach is unreliable
Posting on social media is useful, but restaurants still need direct ways to reach guests who already know them.
REASON 03
Promo codes need tracking
A discount is only useful if the restaurant knows whether it generated orders, bookings, or repeat visits.
REASON 04
Direct orders need promotion
Guests may keep using marketplaces unless restaurants actively promote direct ordering benefits.
REASON 05
Loyalty needs reminders
Guests may forget rewards unless they receive timely reminders before points, stamps, or offers expire.
REASON 06
Inactive guests need a reason
A good, personalized win-back campaign can bring back guests who already know the restaurant.
Campaign Gallery
Ten standard restaurant campaigns.
SELECT CAMPAIGN TYPE
CAMPAIGN PROFILE
Win-back Inactive Guests
Target AudienceLapsed customers (no order in 30, 60, or 90 days)
Campaign GoalRecover customers who already know your brand
Offer Example15% off direct order this week
Best Channels
EmailSMSApp Push
SAMPLE COPY PREVIEW
"We've missed you! Enjoy 15% off your next direct order this week with LUNCHBACK15."
TableMind Pre-built Template
The Process
The Campaign Builder Flow.
Marketing Tools should be managed as a step-by-step builder, not as a list of disconnected features.
01
Choose Audience
Start with the right guests.
Choose a segment from CRM, loyalty, order history, reservation history, or app activity.
02
Choose Goal
Decide what you want to improve.
Every campaign should have a clear restaurant goal like filling slow hours or boosting takeaway orders.
03
Choose Offer
Create an offer that fits the goal.
The offer should match the audience, entice conversion, and protect restaurant margin parameters.
04
Choose Channel
Reach guests where it makes sense.
Use the best supported channel for the campaign type, such as SMS, email, app push, or website banners.
05
Launch with Control
Send the campaign with rules.
Set timing, audience constraints, promo code limitations, expiry dates, and coupon tracking.
06
Measure Analytics
Know whether it worked.
Track conversions, promo code redemptions, direct revenue, order averages, and repeat visitors.
Features Catalog
All features you need to drive retention.
Campaigns & Channels
Campaign Builder
Create structured campaigns by selecting audience, goal, offer, channel, timing, and tracking.
Promo Codes
Generate unique or reusable discount codes to make campaigns measurable and easy to track.
SMS Campaigns
Send time-sensitive SMS alerts to guests where consent and compliance requirements are met.
Email Campaigns
Build newsletters, seasonal menus, and VIP dinner invitations using structured templates.
Push Notifications
Send target notifications directly to guests if the Own Restaurant App is active.
Website Banners
Display current campaign alerts on the restaurant's website homepage or ordering pages.
QR Menu Promotions
Display active banners to dine-in guests browsing items inside the digital menu.
App-only Offers
Lock exclusive rewards inside the app to encourage installation and retention.
New Menu Campaigns
Announce seasonal updates, new dishes, or holiday menus to previous order profiles.
Lunch Campaigns
Promote weekday lunch bundles and quick direct pickup offers to local office workers.
Event Campaigns
Invite past high-spending dine-in regulars to tasting menus, events, or wine dinners.
Reservation Campaigns
Drive dine-in bookings for holidays, weekends, or theme evenings directly.
Direct Order Campaigns
Incentivize customers to bypass third-party aggregators with direct-only benefits.
Campaign Templates
Utilize ready-made structures for restaurant promotions, avoiding blank screens.
Campaign Calendar
Schedule, coordinate, and review active or completed campaigns in a calendar dashboard.
Multi-location Campaigns
Run location-specific discounts or coordinate brand-wide promotions across branches.
Targeting & Rules
Audience Selection
Target custom customer segments directly from CRM guest profiles, loyalty, orders, or reservation histories.
Discount Rules
Define rules like percentage, fixed amount, free item, minimum order, or direct-only to protect margins.
Loyalty Reward Reminders
Remind customers automatically when they are close to unlocking a reward tier.
Expiring Reward Campaigns
Alert guests before points or active discount coupons expire to drive urgency.
Win-back Campaigns
Automatically target inactive customers who have not visited or ordered in 30, 60, or 90 days.
Birthday Campaigns
Send automated birthday treats and table reservation invites during their birthday month.
Slow-hour Campaigns
Offer specific rewards to encourage demand and bookings during quiet weekdays.
Segment-based Offers
Tailor menu updates specifically to dietary interests (e.g. vegan announcements to vegan profiles).
Campaign Approval Flow
Enable review locks so restaurant owners or head managers approve campaigns before sending.
Frequency Control
Cap monthly message counts per customer to prevent communication spam.
Consent Management
Integrate customer privacy preferences and consent standards automatically.
Conversion & Reporting
Upsell Campaigns
Suggest drinks, sides, desserts, or bundle upgrades during direct ordering checkout.
Cart Add-ons
Present minor checkout extras (like extra sauce or fries) before checkout is finalized.
Campaign Analytics
Track conversions, clicks, redemptions, revenue, and guest retention return-on-investment.
Case Studies
TableMind Marketing in action.
Case Scenario 01
Bringing back inactive guests
Situation: A restaurant has guests who ordered three times but have not returned in 60 days.
Problem: The owner does not know how to reach them with a relevant comeback offer.
Resolution: CRM creates a lapsed customer segment. Marketing Tools automatically send an email comeback offer.
Result: The restaurant recovers 28 inactive guests, generating PLN 2,340 in recovered sales.
Case Scenario 02
Increasing direct orders
Situation: A restaurant wants customers to stop defaulting to commission-heavy marketplaces.
Problem: Guests order via third-party apps out of convenience or habit.
Resolution: Marketing Tools promote direct ordering via double loyalty points and a website promo banner.
Result: Repeat guests choose direct ordering channels, saving the restaurant 15% marketplace fees.
Case Scenario 03
Promoting a new vegan dish
Situation: The chef adds a new summer vegan menu recipe option.
Problem: A general announcement to the entire list may spam non-vegan guests and dilute the brand.
Resolution: CRM identifies vegan guests and previous vegan orders. Marketing Tools target just them.
Result: The vegan menu launch achieves high engagement, driving weekday reservation orders.
Case Scenario 04
Filling slow weekdays
Situation: Tuesday evenings are typically slow for dine-in operations.
Problem: The restaurant does not want to discount randomly across the entire menu.
Resolution: Marketing Tools create a Tuesday-only free starter reward code for local regular profiles.
Result: Weekday bookings increase by 30%, filling empty tables during off-peak slots.
Team Operations
Who benefits from Marketing Tools?
Restaurant Owners
Use Marketing Tools to increase average orders, dine-in bookings, direct sales, repeat visits, and customer retention.
Managers
Use campaigns to fill slow hours, coordinate special events, launch menu items, and execute operational priorities.
Marketing Teams
Use customer segmentation, promo codes, direct messaging, and analytics dashboards to plan better campaigns.
DEEP FEATURE 01
Campaigns built around restaurant goals.
Create targeted campaigns specifically for direct orders, win-backs, birthdays, loyalty reminders, tasting menu events, app installs, and quiet weekday hours. Avoid generic discounts that drain restaurant margins.
Lapsed Customer Recovery
Direct ordering push
Weekday slow hours
Loyalty reward reminders
Birthday gift treats
New menu updates
Promo Code BuilderActive
Minimum OrderPLN 50
Excluded daysSaturday, Sunday
Usage Limit1 per guest profile
Channel RestrictionDirect orders only
DEEP FEATURE 02
Margin protection rules built in.
Set code rules that restrict discount usage to specific menu categories, minimum spend amounts, ordering channels (e.g. pickup only), locations, or time parameters. Protect your operational profits.
Pricing
Unified pricing for restaurant growth.
TableMind pricing
Start free. Upgrade when your menu starts doing real work.
Transparent plans for QR menus, ordering, setup help, and restaurant workflows. No heavy POS contract needed to get started.
SAVE 20%
Most Popular
Pro
Growth and online features.
259PLN/month
- Everything in Starter
- Online ordering
- Reservations
- Analytics
- Custom branding
Premium
Enterprise automation.
Custom pricing
- Advanced AI assistant
- Preorder/dine-in automation
- Priority support
- API access
FAQ
Frequently Asked Questions
Marketing Tools are a suite of restaurant campaign features that let you create targeted promotions, SMS/email updates, website banners, QR menu offers, and cart upsells based on actual CRM guest behavior.
Ready to turn guest segments into real campaigns?
Create targeted offers, promo codes, messages, upsells, and campaigns that bring guests back.